Privacy Policy

1. Introduction

Apex Limo & Chauffeur Dubai ("Apex," "we," "us," or "our") respects your privacy and is committed to protecting the personal data you share with us when you use our website, request a quote, book a chauffeur, or otherwise engage with our luxury transportation services in Dubai and across the UAE. This policy explains what data we collect, why we collect it, how it is used and stored, who it may be shared with, and the rights you have over it. It applies to visitors to our website, individuals who request a quote or make a booking, corporate clients and their travelling employees, and anyone who contacts our team by phone, email, or WhatsApp.

By using our website or engaging our chauffeur services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of it, please do not use our website or services, or contact us directly to discuss your concerns before proceeding with a booking.

2. Information We Collect

Booking & Trip Data

When you make a booking or request a quote for airport transfers, corporate chauffeur service, luxury or VIP transportation, event logistics, or a wedding chauffeur, we collect the information necessary to plan and deliver that trip: your full name, phone number, email address, pickup and drop-off locations, travel date and time, flight number (for airport transfers), vehicle preference, passenger and luggage count, and any special requests — such as child seats, accessibility needs, or event-specific instructions — that you share with us.

Contact & Enquiry Data

When you contact us through our website's contact form, by phone, or via WhatsApp, we collect the information you provide in that conversation — such as your name, contact details, and the content of your enquiry — so that we can respond to you and keep a record of the exchange for quality and reference purposes.

Corporate Account Data

For clients who set up a standing corporate account, we additionally collect company details, authorized booking contacts, billing information, and a record of trips booked under that account, in order to manage invoicing and account administration.

Payment Information

Where payment is made online, card and payment details are processed directly by our payment processing partners under their own security standards; we do not store full card numbers on our own systems.

Automatically Collected Data

Like most websites, we may automatically collect limited technical information — such as browser type, device type, approximate location, and general usage patterns — through cookies and similar technologies, as described in the Cookies Policy below.

3. How We Use Your Information

• To confirm, manage, and fulfil your booking or quote request, including matching you with an appropriate vehicle and chauffeur
• To communicate with you about your trip, including flight-tracking updates, driver details, and timing changes
• To respond to enquiries submitted via our contact form, phone, or WhatsApp
• To maintain records for invoicing, receipts, and corporate accounts
• To coordinate multi-vehicle bookings for events, weddings, and VIP or delegation transport
• To meet our safety, insurance, and regulatory obligations as a licensed transportation provider
• To improve our website, services, and the overall client experience
• To comply with applicable legal and regulatory obligations in the UAE

4. Cookies & Similar Technologies

Our website may use cookies and similar technologies to remember preferences, understand how visitors use the site, measure the effectiveness of our content, and improve performance. This may include essential cookies required for the site to function, and analytics cookies that help us understand which pages and services visitors find most useful. You can control or disable cookies through your browser settings at any time; doing so may affect certain features of the site, such as saved preferences.

5. Sharing of Information

We do not sell your personal data. We may share limited booking information with the chauffeur assigned to your trip (such as your name, pickup location, and flight number), and with service providers who support our operations — including communication tools, payment processors, and, where relevant, partner vehicle operators supporting a large multi-vehicle booking. These parties are only given the information necessary to perform their function and are expected to handle it securely. We may also disclose information where required by law, by a competent UAE authority, or to protect the safety of our clients, chauffeurs, or the public.

6. International Data Transfers

Some of the third-party tools we use to operate our website and communicate with clients — such as hosting, email, or messaging providers — may store or process data outside the UAE. Where this occurs, we take reasonable steps to ensure those providers maintain an appropriate standard of data protection consistent with this policy.

7. Data Retention

We retain booking, contact, and corporate account data for as long as necessary to fulfil the purposes described in this policy, including ongoing corporate accounts and standing client relationships, and to meet legal, accounting, insurance, or regulatory record-keeping requirements. When data is no longer required for these purposes, we take reasonable steps to delete or anonymize it.

8. Your Rights

Depending on your location, you may have the right to access, correct, delete, or restrict the use of your personal data, to object to certain processing, and to request a copy of the data we hold about you in a portable format. Corporate clients may also request confirmation of what data is held for their authorized booking contacts. To exercise any of these rights, contact us using the details in Section 12 below — we will respond within a reasonable timeframe.

9. Data Security

We take reasonable technical and organizational measures to protect your personal data against unauthorized access, loss, alteration, or misuse, including restricting access to booking and contact data to team members who need it to do their job. No method of transmission or storage is completely secure, and while we work to protect your information, we cannot guarantee absolute security.

10. Children's Privacy

Our website and booking services are intended for use by adults arranging chauffeur transportation, including on behalf of family members and children as passengers. We do not knowingly collect personal data directly from children through our website.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, or legal obligations. Any changes will be posted on this page with a revised "Last updated" date, and material changes will be highlighted where appropriate.

12. Contact Us

For any questions about this Privacy Policy, to exercise your data rights, or to raise a concern about how your data is handled, contact us at bookings@apexlimodubai.com or +971 52 942 6152. Our team is available 24/7 to assist with booking-related queries and during standard business hours for data protection enquiries.